Psychologists say that about 70% of the effects of an economic crisis in a society can be attributed to, well, psychology. The way you react is not about what actually happens to you, it is about what you think might happen, or, even worse, about getting prepared for the worst. 

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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